Our audience are men and women age 50+. Our readers increase every year. Americans over the age of 65 increased to 49.2 million today 34 percent of the population is 50 and older. With the rapidly rising baby boomer population seniors are taking a holistic approach toward their goals and living well. Baby boomers’ control 70% of
disposable income in the US.
disposable income in the US.
Median Age 57 years old
Gender 84% Female 16% Male
Median Household Income - $75,527
Seniors are using social media and becoming more tech savvy, they are out and about living active lifestyles.
